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News / Clark County News

Local Girl Scouts cancel ads on Rush Limbaugh, others

By Tom Vogt, Columbian Science, Military & History Reporter
Published: March 7, 2012, 4:00pm

Local Girl Scouts won’t be airing pitches for their Thin Mints and Samoa cookies on “The Rush Limbaugh Show” anymore.

A spokeswoman said the Girl Scouts of Oregon and Southwest Washington have canceled their cookie commercials on two Portland-based stations that carry Limbaugh and several other talk-radio personalities.

Several companies have pulled their advertising from Limbaugh’s show over the past few days; a Washington Post report on the topic mentioned that the Girl Scouts of Oregon and Southwest Washington was one of those advertisers.

But the cookie campaign wasn’t targeting Rush’s audience, said Sarah Miller, director of communication for Girl Scouts of Oregon and Southwest Washington.

And the decision to pull cookie ads wasn’t made because of one segment on one broadcast.

“We got a very good deal on a number of spots,” she said. “We were advertising through radio clusters. There are seven stations owned by Clear Channel in the Portland market. We want to reach as wide an audience as possible.

“We were unaware they would run on opinion-based programming: many others, not just Rush,” she said. “On Monday, we began receiving feedback from listeners. After learning that was the case, we moved quickly to remove our commercials from any station running opinion-based content.

“The ad package was for Feb. 20 through March 11,” she said. “At this stage, anything scheduled on KEX and KPOJ won’t run.”

As far as the 2013 cookie campaign goes, well … the local Girl Scouts will be prepared.

“We will be mindful next year,” Miller said.

Columbian Science, Military & History Reporter