The one-minute TV commercial filmed at Cape Horn (plus eight shorter videos focused on the GE employees featured in the ad).
Click the white “play” arrow on the block showing six workers’ photos.
When General Electric wanted to put its work on display, the showcase included a stretch of the Columbia River Gorge a few miles east of Washougal.
Cape Horn was where America’s sixth-largest corporation got its money shot in a nationally televised commercial starring eight employees of GE Transportation and a BNSF Railway locomotive they built.
The one-minute commercial is part of the “GE Works” series, in which employees see the real-world results of their labor.
BNSF Railway provided the eastbound freight train for the commercial, and also suggested the Columbia River Gorge as a possible location.
The one-minute TV commercial filmed at Cape Horn (plus eight shorter videos focused on the GE employees featured in the ad).
Click the white "play" arrow on the block showing six workers' photos.