CHARLOTTE, N.C. (AP) — Bobcats owner Michael Jordan has unveiled the brand identity the Charlotte Hornets will use after this season.
Jordan introduced the team’s primary new logo and word mark — as well as one of the eight alternatives — during a halftime ceremony at Saturday night’s game against the Utah Jazz, saying “You guys asked and we delivered.”
The primary logo features the purple and teal palette used by the Charlotte Hornets from 1988-2002 with a more aggressive-looking hornet with piercing eyes, a raised antennae, larger wings and pointed stinger. In the logo is a basketball that doubles as the hornet’s body with the Hornets word mark written across the insect.
The Bobcats officially become the Hornets the day after their final game this season.
Says Jordan “Tonight is a special night.”
