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Jon Jones eyes crossover stardom after UFC 165

The Columbian
Published: September 18, 2013, 5:00pm

LOS ANGELES (AP) — Jon Jones has dreams that can’t be contained by an octagon.

The UFC’s light heavyweight champion imagines himself showing up soon on movie screens and Gatorade bottles as he parlays his mixed martial arts dominance into global celebrity.

But first, he’s focused on dominating Alexander Gustafsson at UFC 165 in Toronto.

Jones became the youngest champion in UFC history 212 years ago. He’s already on the verge of breaking Tito Ortiz’s record for light heavyweight title defenses with a victory Saturday.

Although Jones is arguably his sport’s pound-for-pound champion, he wants more.

The 26-year-old former college wrestler aspires to film stardom and big endorsement contracts alongside a standard-setting stretch of dominance in the cage.

He’s also thinking hard about an eventual move to heavyweight after he beats his latest challenger.

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