One of the underpinnings of a capitalistic system is the notion of perfect information. The theory is that if consumers have complete information about a product — price, quality, etc. — they will be better able to make purchasing choices. On the flip side, companies that provide the best products for the best price will survive and thrive.
Opinion
The following is presented as part of The Columbian’s Opinion content, which offers a point of view in order to provoke thought and debate of civic issues. Opinions represent the viewpoint of the author. Unsigned editorials represent the consensus opinion of The Columbian’s editorial board, which operates independently of the news department.