NEW YORK (AP) — Burger King has some new additions to its breakfast menu — its flame-broiled burgers.
The Miami-based chain says its “Burgers at Breakfast” menu includes Whoppers, Cheeseburgers and Big King sandwiches, as well as its Original Chicken Sandwich, french fries and apple pie. The items are offered alongside the chain’s normal breakfast menu.
Burger King Worldwide Inc. said in an email that more than 5,000 locations will participate in the program. The company said it began rolling out earlier this month but did not say whether it would be available permanently or for a limited time.
The rollout was reported earlier Thursday by the website BurgerBusiness.com.
Burger King’s move comes as fast-food chains look to tap into the growing breakfast category. Taco Bell recently launched its national breakfast menu by poking fun at McDonald’s in TV ads. But finding success in the morning isn’t necessarily easy for new players.