NEW YORK — The TV Guide Network is rebranding itself as POP, promising to make itself a destination for hard-core pop-culture fans.
The network, owned by the CBS Corp. and Lionsgate, is currently in 80 million homes. Owners said Thursday that the switch is planned for early next year.
Owners promise one series that follows dedicated fans of New Kids on the Block and another called “The Story Behind,” with looks at how some of television’s biggest hits got their start. POP will also continue the TV Guide Network’s red carpet coverage of various awards shows.
Currently, the network shows reruns of many CBS and CW shows, and offers behind-the-scenes access to the cast of CBS’ “Big Brother.”
