NEW YORK — Americans’ obsession with jeans is beginning to wear thin.
Jeans long have been a go-to staple in closets across the country. After all, not many pieces of clothing are so comfortable they can be worn daily, yet versatile enough to be dressed up or down.
But sales of the iconic blues fell 6 percent during the past year after decades of almost steady growth. Why? People more often are sporting yoga pants and leggings instead of traditional denim.
1873: Businessman Levi Strauss and tailor Jacob Davis invent the first pair of jeans after getting a patent to create cotton-denim work pants with copper rivets in certain areas like the pocket corner to make them stronger.
1920s: Levi’s overalls become the best-selling product in men’s work pants in the Western states. In 1928, the company registers the Levi’s name as a trademark.