New Sprint CEO Marcelo Claure outlined a continuing shake-up Thursday that promises to touch every corner of the struggling wireless company.
Claure, on the job only since Aug. 11, already has changed Sprint’s pricing, data allowances, advertisements and marketing.
Everything else comes next and with a single goal in mind, Claure said in his most extensive remarks to date about his plans for Sprint.
“What we’re going to focus on, and we’re going to be crazy about it, is to get customers back to us,” Claure said at a New York investor event sponsored by investment banking firm Goldman Sachs.