Pssst! Yeah, you, Clark Public Utilities. Lean down here a minute, willya? I want to tip you off on something. Are you ready for this? OK, here it is. You’re not a shoe store. You’re a public utility. You have a monopoly in this county. That means you don’t have any competitors. That means you don’t have to advertise. So how come you’re blowing off big bucks buying those expensive TV ads? You could do some real good with that money. Like hiring high school kids for landscaping work, for example.
Oh, and something else. If you insist on throwing good money after bad, get another advertising guy. Create something cool and contemporary. That flowery mother-and-kid scene, with the honey bucket voice-over, feels like a General Electric commercial from the ’50s.
Jim Liddell
Vancouver
