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Apple smartwatch likely focus of March 9 event

The Columbian
Published: February 27, 2015, 12:00am

CUPERTINO, Calif. — Spring is the time for fresh blooms, and Apple appears set to show off what it has been growing as the seasons switch.

The Cupertino tech giant Thursday sent out an invitation to an event scheduled for March 9 in San Francisco. As typical for the company, the invite said very little, offering nothing but a colorful graphic and the tagline “Spring forward,” referencing the switch to Daylight Saving Time that occurs the day before.

The reference to time suggests that Apple will discuss the Apple Watch at the event and an unnamed “person familiar with the matter” said the smartwatch will be the focus. Apple plans to launch its smartwatch in April, CEO Tim Cook said in the company’s earnings report earlier this month; the gadget was introduced last fall at the same time as the iPhone 6 and iPhone 6 Plus, but few people have had the chance to get their hands on one.

The last time Apple held an event in March, it was to show off the third iteration of the iPad, and there have been rumors that Apple has been developing a larger iPad aimed at the enterprise market. That March 2012 iPad unveiling didn’t last long, however — Apple introduced a new full-sized iPad just more than six months later, in October.

Apple also introduced an updated Apple TV at the March 2012 event, and that offering has not been updated since.

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