Vancouver-based Papa Murphy’s has signed an agreement with the marketing firm InnerWorkings Inc. to strengthen the impact of Papa Murphy’s point-of-purchase printed marketing materials, and branded merchandise at the take-and-bake pizza chain’s 1,400 U.S. locations, the company said on Tuesday.
InnerWorkings will provide franchise owners with a simplified cost-saving process that will improve marketing quality and effectiveness, Dan Harmon, Papa Murphy’s senior vice president of operations, said in a news release.
InnerWorkings is a global firm with offices in more than two dozen U.S. cities, including Portland.
