Demi Lovato began her training in the dark arts of children’s entertainment at a tender age — first as a disciple of the dinosaur, and later the mouse. At 7, she was singing on “Barney & Friends.” At 15, she was starring in the Disney Channel musical “Camp Rock.” Now, at 23, Lovato is a grown-up pop assassin whose stardom isn’t quite super. Instead, she’s a mysterious new master of the middle.
Unlike Disney graduates of yore (Justin Timberlake, Britney Spears, Christina Aguilera), Lovato and her ilk appear to be building their empires at a slightly different stratum of fame. You can hear Lovato all over the radio right now, along with her “Camp Rock” co-stars, Joe and Nick Jonas, and fellow former Barney-friend Selena Gomez. All four are true middle-masters of pop music — and while they don’t always crack the top 10, it’s not because their songs aren’t good enough. It’s because they’re a very precise kind of good enough.
Middle-mastery is difficult to sniff out in a hit single. It smells like mediocrity, but it isn’t. The music of a middle-master glows with personality, but not enough to make it seem exceptional. It can be risky, but never dangerous. Its pleasures feel big, but never totally euphoric, and its emotions feel genuine, but never completely cathartic. How does a pop song nestle itself into this perfect little no-place? That’s a riddle only true middle-masters can answer.
It apparently comes more naturally to singers who began actively preparing for fame upon gaining sentience. These former kid stars don’t always get to rise to the very top of the pops, but that means they’ll never have to fall from the summit, either. Instead of burning superstar-bright, their careers might burn longer. And for showbiz kids who have been trained to nourish themselves with the roar of the crowd, cultivating one’s stardom in this aesthetic DMZ promises a sort of longevity.