The mornings of Deb Spofford’s workdays are marked by intention and inspiration. After a morning gym workout, she exercises her creative self with what she calls her “Good Morning Project,” an hour-long artistic warm-up unrelated to any project she might have underway at Made on 23rd, her Felida studio. When her assistant, Ben, arrives at 11 a.m., they get down to work designing, printing, drawing and sewing unique block-printed textiles targeted at custom interior designers and home stylists.
“We produce it all. We create the woodblock, we print the fabric, heat set it, cut it and sew it. I love what I’m doing and feel happy to come to my studio every day.”
Name: Deb Spofford
Residence neighborhood: Felida
Educational/professional background: I grew up in Boise, Idaho, and was hired right out of high school at Idaho National Bank and stayed there for seven years, eventually managing the long term escrow department. Subsequently, I earned a bachelor’s degree in business and accounting from Boise State University and went to work for an accounting firm in Corvallis, Ore. After one tax season coinciding with lots of child-rearing responsibilities, I decided that was enough accounting.
I had always loved making stuff and had made a wooden Santa for my husband’s boss’ wife one Christmas. She loved it and encouraged me to write about projects for hobby magazines, something she had investigated for herself. I set a goal for that year to get one thing published in a magazine and sent six designs out — four were accepted! This was a sign that I was doing what I was supposed to be doing. I designed and created “how-to” projects for magazines and manufacturers in the hobby industry for 15 years. I was able to continue doing this no matter where my family moved all over the country.