Melanie Shelton and her classmates at Washington State University Vancouver debated the tagline for their club, Strategic U.
“A student organization for nonprofits” or “a student organization branding nonprofits?”
Scratch that. Faculty advisor Narayanan Iyer pointed out that the newly-formed group may not want to pigeonhole themselves into working only for nonprofits.
“Branding our local community,” Wadi Yakhour suggested.
That’s more like it. A website is in the works, and the club is working on a logo for Strategic U, where the U is outlined by a light bulb.
The idea to launch a professional student organization partially aimed at helping local nonprofits build their brands was a light bulb moment for Shelton, a junior at the university. As she perused the club offerings during student orientation, she realized she could start her own club to help students further their professional development.
While taking classes at Clark College, Shelton helped Children’s Center with its art supply drive through a service learning project and met Matthew Butte, the nonprofit’s development director. He told her about a video the nonprofit was trying to put together on a limited budget.