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Nintendo revives original console, capitalizes on nostalgia

By Nicole Piper, Bloomberg
Published: July 14, 2016, 4:44pm

Nintendo Co., flush from the success of its new Pokemon Go mobile game, will soon be releasing a smaller version of its original Nintendo Entertainment System, hoping to draw nostalgic gamers back to the worlds of Donkey Kong and Pac-Man while introducing younger generations to old favorites.

The NES Classic Edition is a mini replica of the company’s first console, which was released in the United States in 1985 and became an instant hit.

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