Lately, your brain has probably been a fog of factoids about the electoral college, exit polls and Cabinet appointments. And so it may not have sunken in yet that the holiday season is here.
But, alas, here we are, just hours from the annual smorgasbord of Black Friday deals that lure many of us to get in the gift-buying spirit. We’ve rounded up some information to help you decide when and where to open your wallet.
When do the sales start?
If the last several years have taught us anything, it’s that Black Friday deals start raining down well before Black Friday arrives on the calendar. Amazon.com began touting “More than 35 days of Black Friday” on Nov. 16, and Target’s “10 days of deals” started Nov. 19.
Still, many retailers will be offering a fresh menu of discounts and promotions for Thanksgiving weekend. Online, many of those promotions will go live before they do in physical stores: Toys R Us for example, started its online Black Friday sale at 9 p.m. Wednesday, while Wal-Mart offer ed most of its deals online at 12:01 a.m. EST today.
If you’re planning to hit up physical stores, here’s a rundown of when the mega-chains will get things started. If you’re a Black Friday regular, you’ll notice this schedule looks much the same as it did in 2015, a stabilization after several years in which start times seemed to be creeping earlier and earlier.
• Today
3 p.m. JCPenney opens.
5 p.m. Best Buy and Toys R Us open. So does Macy’s, one of few retailers that is opening its doors earlier this year.
6 p.m. Target, Wal-Mart and Kohl’s get into the “doorbusters” fray.
10 p.m. to midnight. Many malls and specialty stores will open.
• Friday:
The retailers who stayed closed on Thanksgiving will rev into action. The likes of Home Depot, T.J.Maxx and Barnes & Noble will begin welcoming in-store Black Friday shoppers. Also, Wal-Mart is getting an early jump on Cyber Monday by launching that slate of digital deals Friday.
What items are people going to be scrambling to buy?
From Hatchimals to Shopkins to Paw Patrol, stores and analysts are expecting robust sales in the toy business this holiday season. Several big-name retailers are touting Star Wars gear in their Black Friday circulars, ready to capitalize on the Dec. 16 release of the latest movie in the franchise.
Gadgets are also typically a big draw during the Thanksgiving weekend shopping bonanza. Prices have fallen dramatically on 4K televisions, so those could prove alluring to shoppers. Drones, too, are being highlighted by retailers from JCPenney to Toys R Us. And this holiday season also marks the first glimpse that many shoppers will get of of virtual reality gaming gear such as the HTC Vive and the Oculus Rift.
Isn’t Black Friday just hype at this point? I’ve been hearing for years now that it is dying out.
Yes and no.
It is certainly true that Black Friday is no longer the seasonal center of gravity it once was. Many retailers run their Black Friday discounts for several days, and they offer similar promotions all throughout November and December. And now that stores largely sync up their online and in-store deals, there’s not a particular reason why you need to camp out in a long line in the cold to get those savings.
Plus, Black Friday is not necessarily the day to reap the lowest prices of the season. Adobe has found that prices on apparel might be lowest on the Tuesday before Thanksgiving, while you might find the best toy prices on Cyber Monday.
But it’s an overstatement to say that Black Friday is dead. According to the National Retail Federation, 137.4 million Americans plan to shop online or in stores over Thanksgiving weekend. RetailNext, an analytics company, predicts that Black Friday will be the second-busiest shopping day of the year, with only the second-to-last Saturday before Christmas drawing more store visits.
