Washington – If you’ve been waiting to test out DirecTV Now, the new online video service from AT&T, you might want to act soon.
Beginning Jan. 9, AT&T will be raising the price of one of its bigger channel bundles on the service, from an introductory $35 a month to $60 a month.
In some fine print on the service’s website, AT&T says an ongoing discount for the channel package, known as Go Big, will be expiring in a matter of days.
The package is the service’s second-largest, and includes roughly 100 channels. Customers can also sign up for more limited plans at $35 and $50 a month, as well as a high-end plan for $70 a month. But Go Big had been heavily discounted by AT&T since the service’s launch on Nov. 30, part of an introductory promotion aimed at signing up new users quickly.
