It began in April.
That’s when there appeared on YouTube an NRA recruitment video that raised eyebrows across the political spectrum. Speaking through a jaw clenched tight enough to crack walnuts, with an intensity that suggested a major artery might blow out at any second, conservative pundit Dana Loesch described an America wracked by carnage.
“They,” she said, “use their media to assassinate real news.”
“They,” she said, “use their schools to teach children that their president is another Hitler.”
“They,” she said, “use their ex-president to endorse the resistance.”
In her telling, this “they” of hers is smashing windows, burning cars, and generally scaring the bejeezus out of good, God-fearing conservatives. “We,” she said, must save our country from what “they” are doing by fighting “this violence of lies with the clenched fist of truth.”
Leni Riefenstahl — Google her — would’ve been proud.
As propaganda goes, this was a masterpiece, playing like Yo-Yo Ma on a Stradivarius the racial, religious and cultural resentments that gave rise to our present president.