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Starbucks sued by NYC shop over ‘unicorn’ drink

The Columbian
Published: May 5, 2017, 5:52pm

Seattle – It wasn’t enough that Starbucks’ Unicorn Frappuccino took over social media feeds and caused at least one barista to have a meltdown.

Now The End Brooklyn, a coffee shop in New York City, is claiming that Starbucks’ insanely popular, bright pink-and-blue drink has overshadowed The End’s own Unicorn Latte to such an extent that it’s caused what may be “irreparable” damage.

The End and its owner, Montauk Juice Factory, filed a lawsuit Wednesday in U.S. District Court in the Eastern District of New York, claiming that Starbucks’ Unicorn Frappuccino infringed on The End’s Unicorn Latte creation.

The Brooklyn coffee house said it began selling its Unicorn Latte, a blue-and-pink drink made with ingredients including cold-pressed ginger, lemon juice, dates, blue-green algae and vanilla bean but with no coffee or milk, in December. It applied to register the name with the U.S. Patent and Trademark Office in January.

Starbucks said it believes the lawsuit has no merit.

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