Apple ordered a TV series starring Jennifer Aniston and Reese Witherspoon, two of the most successful actresses of their generation, in the clearest sign yet of the tech giant’s intent to make a big splash in Hollywood.
The Cupertino, Calif.-based maker of iPhones and iPads outbid many of the TV industry’s biggest players, including Netflix Inc., and committed to producing two seasons. The as-yet unnamed show, the first recurring TV role for Aniston since “Friends,” is set in the world of morning television, Apple said Wednesday.
The company has now signed up Steven Spielberg and two award-winning actresses for its foray into television programming. Apple has also committed to making “Amazing Stories,” an anthology series produced by Spielberg and “Hannibal” creator Bryan Fuller.
With almost $270 billion in cash and securities in its coffers, Apple has the money to make as much TV as anyone. Yet partners who’ve met with the company have had trouble discerning a clear strategy, and some of its early efforts have been slowed by indecision and concern over how some subjects may reflect on the company’s image.
