LOS ANGELES — Carl’s Jr., the chain formerly run by one-time Trump cabinet nominee Andy Puzder, is hoping a Twitter publicity stunt aimed at Amazon will create some buzz for a brand that has stopped using ads of bikini-clad models eating its burgers.
The official Twitter account of Carl’s Jr., which has 92,000 followers, started tweeting so-called “big ideas” with the hashtag “AmazonBuyUs” on Monday. One of the first tweets said Amazon should acquire the fast-food chain.
“We’ve got dozens of billion-dollar ideas for this partnership, from the world’s first-ever self-driving restaurant to a chicken tender dash button,” the company said.