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McDonald’s discounts attracting customers

By Associated Press
Published: April 30, 2018, 4:33pm

McDonald’s may be hitting its stride. The company’s revamped stores, fresh beef burgers and premium sandwiches — along with its new $1, $2, $3 menu — is clicking more with Americans.

The burger chain reported global same-store sales that topped analysts’ projections in its latest quarter, indicating its new dollar menu and recent breakfast deals in the U.S. are working.

Like others in the American fast-food industry, McDonald’s has been heavily pushing discounted fare to give it a boost in the U.S., where it has 14,000 locations. The company on Monday also cited strength in China, Italy, Germany and Britain.

Excluding some items, earnings amounted to $1.79 a share in the quarter, while analysts projected $1.67 on average. Revenue of $5.14 billion, surpassed estimates of $4.97 billion.

McDonald’s has previously said it will invest $2.4 billion to help remodel stores in the U.S., and open new locations. McDonald’s is also spending capital to modernize its technology.

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