dummy — A miniature layout of the print paper that shows where the ads go. The newsroom gets to fill in the rest.
e-paper, e-edition — Not to be confused with our website, this product is a faithful online replica of our printed paper.
flag — The newspaper’s name at the top of A1.
folio — The newspaper’s name, section, date and page number atop every inside page.
lede — The first paragraph of a news story.
light readership box — This is what we call our boxes that go alongside a news story. “If You Go” and “Update” are the most common.
masthead — The box on Page A2 with the names of all of the executives and editors and how to contact us.
Merlin — the database that contains our digital archive. Though not accessible to the public, it dates to 1994. Older than that, we have clippings and microfilm.
monkeyfish — An odd term we use to describe the feature stories we cover on weekend shifts.
nut graf — Not to be confused with the lede, it answers the vital question: So what, and why should I care?
paywall — This limits the free content you can get from us online. We need all of our readers to support us, not just the print audience!
proof — An early version of a page printed by copy editors so that it can be checked for errors. These are slightly smaller than the finished page and as I get older I have trouble reading them.
rail — Also called a sidebar, it’s a secondary story or list of information that accompanies the main article.
Saxo — Our story management software. As in, “Hey, make a Saxo assignment for that story!”
SEO — Search engine optimization. We want to write web headlines and stories in such a way that they are easy to find with a Google search. Even better, we want our story to be first in the search results list, so we use good SEO.
skybox — The two spots near the flag that promote content inside the paper.
style –– Rules we follow about spelling, capitalization, place names and other stuff so that they appear consistent from story to story.
tab — Short for tabloid, which is a smaller-than-normal page format. Our Friday Weekend section is a tab. The Oregonian is a tab every day; we are what is called a broadsheet.
Trax — Software we use to schedule and manage photo assignments.
Got it? Now I will put in Saxo and a Trax for next week’s column.