NEW YORK — The likely liquidation of Toys R Us, the nation’s largest independent toy seller, could add stress for the companies that make toys and games, and mean changes for the owners of the strip malls where most of its stores are.
Not to mention its impact on Toys R Us’s more than 30,000 U.S. workers
Here’s a look.
What happens to toy makers?
Toy companies, both big and small, will lose a place to test new toys. Toys R Us was a launchpad for emerging trends and toys, such as ZhuZhu Pets, which were the must-have holiday toy in 2008.
“Toys R Us was known as an incubator,” said Jim Silver, editor-in-chief of toy review site TTPM.com.
The toy makers will also have to find new places to sell their goods. The bigger toy makers — Hasbro and Mattel — will likely hurt at first, but then find their footing at Walmart, Target and Amazon, says Richard Gottlieb, a consultant at Global Toy Experts.