EL SEGUNDO, Calif. — Mattel is redoubling its efforts in the entertainment industry by launching a new film division.
The El Segundo-based toymaker announced Thursday that it is launching Mattel Films to focus on developing and producing motion pictures based on the company’s toy brands.
The group will be led by producer Robbie Brenner, who was previously a partner and president of the film division at the production and talent management company The Firm, as well as president of production at Relativity Media.
Mattel Films, which is based out of the company’s headquarters, won’t be a full-fledged studio. The division intends to use third-party sources for producing and financing as a way of limiting risk.
