PORTLAND — The Portland Trail Blazers have announced a multi-year jersey sponsorship deal with Performance Health, an Illinois-based company that manufactures products for the rehabilitation and sports medicine markets.
A logo for the company’s product Biofreeze will be featured on the left shoulder of Portland’s uniform. With the deal, the Blazers become the 24th NBA team to include a corporate sponsor on its jerseys.
Biofreeze is a topical pain reliever. Snowboarder Shaun White and tennis player Sloane Stephens are among the product’s individual athlete endorsers.
The NBA first allowed jersey sponsorships last season. Trail Blazers President and CEO Chris McGowan said Portland was close to a deal last year but it fell through, prompting the team to take a “step back” from the process.