SEATTLE — ReachNow will shut down its car-rental services in Seattle and Portland this week, the company announced Wednesday, citing a corporate “realignment.”
The company offered short-term rentals of BMWs and Mini Coopers, and last year launched a ride-hailing service to compete with Lyft and Uber. The firm promised drivers hourly pay and company vehicles, and offered riders Voss water, candy and preselected radio stations.
ReachNow announced in an email in May to some of its customers that it was canceling its ride-hailing service, saying its third-party vendor “could no longer support our business.”
