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More states sue opioid maker Purdue Pharma

They claim deceptive marketing for pain treatment OxyContin

By ANDREW OXFORD, Associated Press
Published: June 3, 2019, 8:16pm
3 Photos
Jordon Basileu, right, flanked by California Attorney General Xavier Becerra, left, discusses how he became addicted to opioid painkillers, during a news conference, Monday, June 3, 2019, in Sacramento, Calif. Becerra announced, Monday that his office has filed a lawsuit against the maker of Oxycontin, Purdue Pharma, and its former president, Dr. Richard Sackler, alleging it falsely promoted the drug as not addictive even as it emerged as among of the most widely abused in the United States.
Jordon Basileu, right, flanked by California Attorney General Xavier Becerra, left, discusses how he became addicted to opioid painkillers, during a news conference, Monday, June 3, 2019, in Sacramento, Calif. Becerra announced, Monday that his office has filed a lawsuit against the maker of Oxycontin, Purdue Pharma, and its former president, Dr. Richard Sackler, alleging it falsely promoted the drug as not addictive even as it emerged as among of the most widely abused in the United States. (AP Photo/Rich Pedroncelli) Photo Gallery

SACRAMENTO, Calif. — California, Maine and the District of Columbia filed lawsuits Monday against the maker of OxyContin and the company’s former president, alleging the firm falsely promoted the drug by downplaying the risk of addiction while it emerged as one of the most widely abused opioids in the U.S.

The lawsuits were the latest by states and local governments against drug maker Purdue Pharma as the country grapples with an opioid epidemic. About a dozen states have also targeted Richard Sackler, the company’s former leader, or members of his family.

“Purdue and the Sacklers traded the health and well-being of Californians for profit and created an unprecedented national public health crisis in the process,” California Attorney General Xavier Becerra said at a news conference announcing the legal action by his state. “We will hold them accountable.”

Becerra, echoing allegations lodged against Purdue Pharma by others attorneys general across the country, said the company falsely introduced OxyContin in the 1990s as a safe and effective treatment for chronic pain.

However, California’s lawsuit alleges that Purdue and Sackler knew in 1997 that drugs containing oxycodone, such as OxyContin, were widely abused. Still, company representatives marketed it as not being addictive and downplayed the potential for abuse, the suit states.

In a statement Monday, Purdue Pharma and former directors of the company denied the allegations and vowed to defend against the “misleading attacks.”

It noted that OxyContin represents less than 2 percent of total opioid prescriptions and is still approved by the U.S. Food and Drug Administration for its intended use as a painkiller as prescribed by doctors and dispensed by pharmacists.

“Such allegations demand clear evidence linking the conduct alleged to the harm described,” spokesman Robert Josephson said in a statement. “But we believe the state fails to show such causation and offers little evidence to support its sweeping legal claims.”

A spokesman for Sackler did not immediately respond to a request for comment.

Purdue stopped marketing OxyContin to doctors last year. It settled a lawsuit by the state of Oklahoma in March for $270 million.

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