Barack and Michelle Obama have inked a deal to make podcasts for streaming music giant Spotify, in the latest expansion and the former president and first lady’s nascent media business.
Higher Ground, the Obamas’ production company, said Thursday that it has forged a partnership to create podcasts exclusively for Stockholm-based Spotify’s global platform. Publicly traded Spotify is the world’s largest streaming music company, with 100 million paying subscribers and more than 217 million monthly active users.
Financial terms of the Obamas’ deal were not disclosed.
The companies did not announce any titles for new podcasts or say how much content Higher Ground would produce for Spotify. Under the partnership, Barack and Michelle Obama will develop, produce and lend their voices to podcasts, the companies said.
“We’ve always believed in the value of entertaining, thought-provoking conversation,” President Obama said in a statement. “It helps us build connections with each other and open ourselves up to new ideas. We’re excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer together.”
The Obamas founded Higher Ground in 2018.
