WASHINGTON — The District of Columbia is joining several states in suing the nation’s largest e-cigarette maker Juul Labs, saying the company’s online ads and promotions illegally targeted minors.
Washington, D.C., Attorney General Karl Racine announced the lawsuit Tuesday, alleging that Juul’s viral marketing contributed to the surge in underage vaping by teens in the district and across the U.S.
The lawsuit also says that Juul misled consumers about the potent nicotine levels contained in its flavored pods.
The move follows similar lawsuits filed last week by California and New York. North Carolina became the first state to sue the San Francisco startup in May.
