Volkswagen is unwrapping not just new models at the Frankfurt car show, but also a tweaked logo as the world’s biggest carmaker ushers in the electric era.
Little-changed since World War II, the new VW emblem was uncovered atop its headquarters in Wolfsburg on Monday. Then later in Frankfurt, the manufacturer unveiled the VW brand’s electric-powered ID.3, the first model in an unprecedented $33 billion push to make battery-powered vehicles for the masses.
The twin steps — both heavy with symbolism — reflect the high stakes involved in Volkswagen’s ambitions of becoming the world’s electric-car leader just four years after the diesel-cheating scandal plunged it into the worst crisis in its history.
