AT&T Inc.’s HBO Max streaming platform set a single-day record for downloads of its mobile app following the release of the superhero sequel “Wonder Woman 1984,” from the company’s Warner Bros. studio.
An estimated 554,000 users signed up for the app from Friday to Sunday, including a record 244,000 downloads on Sunday alone, according to the market-research firm Apptopia. While mobile devices are just one entry point for customers using a streaming service, the data provides a way to measure traffic. HBO Max’s total mobile users now stand at just under 12 million, Apptopia said.
Meanwhile, Walt Disney Co.’s Disney+ streaming service had about 2.3 million global installations of its mobile app over the Christmas holiday, a 28% increase from the prior weekend, according to the market-research firm Sensor Tower.
The Pixar animated feature “Soul,” which was released on Disney+ on Christmas Day, took in about $7.6 million in its theatrical debut in several international markets, including China.