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For worst-performing industry of 2019, only way out is to shrink

Retailers seek to add in-store experiences to attract customers

By Jordyn Holman, Bloomberg News
Published: January 2, 2020, 6:00am
9 Photos
People visit the Nordstrom Local store Sept. 5, 2019, on New York's Upper East Side. The new store carries no merchandise and instead offers tailoring services and allows customers to pick up or return online orders.
People visit the Nordstrom Local store Sept. 5, 2019, on New York's Upper East Side. The new store carries no merchandise and instead offers tailoring services and allows customers to pick up or return online orders. (Richard Drew/Associated Press) Photo Gallery

NEW YORK — After a bruising year, U.S. department stores and apparel retailers will seek to bounce back in 2020 by closing more locations, shrinking their shops and adding more experiences to attract customers — like old-fashioned tailoring and trendy in-store cafes.

In 2019, it was clear that both categories lost ground as consumers continued their steady migration to Amazon.com

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