Everyone has an idea these days about what, in addition to reporting news, newspapers need to be doing to keep themselves relevant and financially viable.
Some places have tried podcasts, which are like radio talk shows that you can download at your convenience. Newsletters are another common idea. My whimsical plan is to sell large, warm cinnamon rolls, delivered to customers’ homes along with the morning Columbian.
A healthier idea than the cinnamon rolls is to create community events. I was thinking about this “new” idea Thursday, when The Columbian and several partner sponsors presented our annual Economic Forecast Breakfast at the Hilton Vancouver Washington.
We’ve been offering this event for probably 30 years. Twenty years ago, when I was The Columbian’s business editor, I was involved in a lot of the planning, including helping to find speakers and editing all of the content for the special section that is inserted into the newspaper. (Look for this year’s forecast in your Sunday edition.)
Nowadays, the focus on staging the event has gone away from the newsroom and rests on the shoulders of Jody Campbell, our community partnerships director, assisted by Rhona Sen Hoss and Audri Bomar. They also team up to organize the annual public reception for the community’s First Citizen honoree.