The fish-and-chips walk-up window at The Waterfront Vancouver’s WildFin American Grill has changed its name to What a Catch after another company complained about trademark infringement. It was formerly called The Daily Catch.
Karla Connelly, regional manager at WildFin American Grill, wrote in an email to The Columbian that a company on the East Coast contacted WildFin to challenge the use of the name.
“We were forced to change it to What a Catch,” she wrote in the email. “Still the same great concept, just a new name!”
The window will reopen for the season on April 1, rain or shine, she wrote. The hours will be 11 a.m. to sundown daily, and if the weather is bad, the window may close early.
The menu will have some slight adjustments compared to last year, but Connelly could not be more specific.
What a Catch hires and trains dedicated staff, separate from WildFin.
“We have some crew that will return from last year as well as new hires for the summer,” she wrote. “Some of the crew stayed on in the offseason and worked other positions at WildFin.”