Finally, Jesse Collins is getting the spotlight he’s worked so hard for.
From the Grammy Awards to the BET Awards to CBS’ “John Lewis: Celebrating a Hero” special, Collins — alongside his Jesse Collins Entertainment production company — has seemingly produced it all.
Now the Emmy nominee is set to become the Pepsi Super Bowl Halftime Show’s first Black executive producer.
“It is an honor to be a part of such an iconic show at such an important time in our history,” Collins said. “I am grateful to Jay-Z, Desiree Perez, the entire Roc Nation family and the NFL for granting me this opportunity.”
Last August, Roc Nation, Jay-Z’s entertainment and sports company, signed a deal to consult on the show — specifically, live music entertainment and Inspire Change, the NFL’s activism campaign.