After decades of failed diversity pledges and good-faith promises to hire more minorities, U.S. companies are taking a more aggressive approach. For the first time, some of the biggest corporations are setting concrete racial quotas.
As many as a half-dozen companies have said they’ve adopted workforce quotas in recent months. These include Wells Fargo & Co., the nation’s third-biggest bank, which said it will increase Black leadership to 12%. The bank last week settled federal allegations of hiring bias. Meanwhile, fashion house Ralph Lauren Corp. said it aims to make 20% of its global leaders people of color, including Black, Asian and Latino workers. Delta Air Lines Inc., where 7% of the top 100 in the organization are Black, will double the percentage of Black officers and directors by 2025.
The moves, a response to this summer’s nationwide protests and employee revolts after the police killing of George Floyd, mark a dramatic shift in thinking by executives in industries ranging from banking to cosmetics to fashion. They amount to a blunt admission that the existing diversity playbook doesn’t work and has failed people of color especially Black employees.
“Companies that write affirmative-action plans, which set goals, see more progress toward diversity than companies that don’t,” said Frank Dobbin, a professor of social sciences at Harvard University.