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Olympic sport of schmoozing eludes corporate sponsors

By ANNE D'INNOCENZIO, Associated Press
Published: July 15, 2021, 8:59am
3 Photos
FILE - In this March 28, 2021, file photo, Olympic sponsors' vehicles parade ahead of torch relay in Ashikaga, Tochigi prefecture, north of Tokyo. The Olympic corporate sponsorship program has been a key part of the Olympic experience since it began in 1985. But all that magic from the Olympic sponsorship is being undermined because of the virus.
FILE - In this March 28, 2021, file photo, Olympic sponsors' vehicles parade ahead of torch relay in Ashikaga, Tochigi prefecture, north of Tokyo. The Olympic corporate sponsorship program has been a key part of the Olympic experience since it began in 1985. But all that magic from the Olympic sponsorship is being undermined because of the virus. (Shinji Kita/Kyodo News via AP, File) Photo Gallery

NEW YORK (AP) — Screaming fans won’t be the only thing missing from this year’s Olympic Games in Tokyo. Behind the scenes, there won’t much schmoozing for corporate sponsors either, thanks to the pandemic.

The corporate sponsorship program has been a key part of the Olympic experience since it began in 1985.

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