Olympic sport of schmoozing eludes corporate sponsors
By ANNE D'INNOCENZIO, Associated Press
Published: July 15, 2021, 8:59am
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NEW YORK (AP) — Screaming fans won’t be the only thing missing from this year’s Olympic Games in Tokyo. Behind the scenes, there won’t much schmoozing for corporate sponsors either, thanks to the pandemic.
The corporate sponsorship program has been a key part of the Olympic experience since it began in 1985.
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