MONTPELIER, Vt. — Ben & Jerry’s said Monday it was going to stop selling its ice cream in the Israeli-occupied West Bank and contested east Jerusalem, saying the sales in the territories sought by the Palestinians are “inconsistent with our values.”
The announcement was one of the strongest and highest-profile rebukes by a well-known company of Israel’s policy of settling its citizens on war-won lands. The settlements are widely seen by the international community as illegal and obstacles to peace.
The move by the Vermont-based ice cream company drew swift reproach from Israeli Prime Minister Naftali Bennett, a former leader of the West Bank settlement movement who called it “an immoral decision and I believe that it will turn out to be a business mistake, too.”
The company informed its long-standing licensee — responsible for manufacturing and distributing the ice cream in Israel — that it will not renew the license agreement when it expires at the end of next year, according to a statement posted on the Vermont-based company’s website.