Journalism and these public service programs are vital to a successful community. We can all see our community’s problems when we pass makeshift camps or get stopped by traffic on the freeway. To understand and solve the problems, we need to investigate the causes, report the facts and discuss solutions. That’s what Community Funded Journalism will do.
Here’s what Community Funded Journalism won’t do: It won’t increase The Columbian’s profits or pay overhead costs, such as my salary. It won’t fund general reporting. It’s possible, even likely, that on occasion our community funded reporters will be asked to do stories outside their beat. We’ll account for those hours separately and pay them from Columbian newsroom funds, not from CFJ funds.
In the interest of transparency, community-funded stories will be labeled, and we have put up a web page, www.columbian.com/cfj, that explains our initiative.
Donors will not receive any special access to reporters or stories. Large donors will receive periodic reports showing how their money was spent, but they won’t know in advance what stories or events we are working on.
This is an important distinction, because for several years, The Columbian’s advertising division has offered a product called Sponsored Content. These stories, which are clearly labeled, are produced on behalf of an advertiser. Advertisers control the content, and pay a fee to run it on our website or in our newspaper. The newsroom is not involved in Sponsored Content products.
Before the internet captured the majority of print advertising dollars, newsrooms like ours had many more millions of dollars to spend on gathering and presenting local news. Efforts such as Community Funded Journalism will help regain some of what has been lost.
