Saturday, October 1, 2022
Oct. 1, 2022

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TV Questions: More shows move from TV to streaming


You have questions. I have some answers.

I just wanted to say a lot of people don’t have access to streaming services like Hulu, Disney+, Discovery+, Netflix, Prime Video and so on. It would be hard to watch things we like if we don’t have a way. Do you know of some way we can watch these shows after they leave regular TV? We pay more than enough for cable and streaming would cost more.

This and many other questions here have mentioned the dilemma of seeing shows that are streaming when you don’t have access to streamers. And it’s going to get tougher for some viewers; NBC recently announced it is moving new episodes of daytime drama “Days of Our Lives” from broadcast to its streaming service Peacock in September, with the old “Days” broadcast slot going to a new series, “NBC News Daily.”

In a statement about moving “Days,” the chairman of NBCUniversal Television and Streaming said, “This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers. With a large percentage of the ‘Days of Our Lives’ audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.”

Which does not help the people who only watch “Days” via broadcast or cable, and who do not have, want or understand streaming. For those folks, this pretty much sucks.

But remember when cable came along? Instead of your TV options being on a limited number of broadcast stations, you were expected to pay to get the larger range of offerings on cable. It was a way for programmers to make more money. And so is streaming, which pursues people who have cut their cable cords or are willing to pay extra to see something specific.

Televised entertainment companies are not charities. There’s money in streaming — money that can make up for declines in broadcast, cable and other areas — and they want it.

What remains to be seen is whether some of those streamers will last. In cable’s heyday, there were channels that did not last or merged with others. The paid-for streamers are operating in a universe with not only other paid streamers but more and more free ones, leading to pain for providers. Netflix and HBO Max have faced major cutbacks lately. Services have looked at their pricing for ways to be more competitive. Many services have set up multiple pricing tiers, for example by offering a lower-priced tier that includes commercials. Netflix and Disney+ are both preparing commercial tiers, according to recent reports.

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