Saturday, August 13, 2022
Aug. 13, 2022

Linkedin Pinterest

Taco Bell selling taco subscription


Taco Bell may have taken the Mexican Pizza and other beloved items off its menu, but at least they hooked it up with a new taco-a-day subscription program.

The subscription, called Taco Lover’s Pass, launched on Thursday. It can be purchased on the Taco Bell app through its rewards program.

Once purchased, customers can order one taco — a crunchy taco, soft taco, spicy potato soft taco, Doritos Locos taco or the supreme version of any of those — every day for 30 days straight.

The pass costs around $10 a month, depending on the location.

In September 2021, Taco Bell tested the program in Tucson, Ariz., CNN reported.

The chain experimented with a price range of $5 to $10 and said in a statement that its rewards program grew by 20 percent. To no one’s surprise, the Doritos Locos Tacos Supreme was the most redeemed.

Support local journalism

Your tax-deductible donation to The Columbian’s Community Funded Journalism program will contribute to better local reporting on key issues, including homelessness, housing, transportation and the environment. Reporters will focus on narrative, investigative and data-driven storytelling.

Local journalism needs your help. It’s an essential part of a healthy community and a healthy democracy.

Community Funded Journalism logo