Naming the brewery Vice comes from the idea of a “wholesome indulgence,” Perozzo said.
“Everyone has a vice, but vice can be an enjoyable hobby,” he said.
The two and their wives, who are also co-owners, are renovating the taproom to have an ’80s and ’90s retro theme that captures the spirit of the “A-Team,” “Star Wars” and similar pop-culture themes.
The two are awaiting permitting before they can start brewing.
Barlow’s at the Waterfront Vancouver is not involved in Vice Beer and was taken over by the Waterfront Taphouse.
Prado is renovating an Oregon-permitted food cart to make it acceptable to Vancouver’s code, which is a more intense and expensive process than in Oregon, he said. The fire-suppression system is especially more advanced in Vancouver.
“Right now, food trucks are on another level of quality,” Prado, 40, said. “They’re easily staffed and have better quality.”
Perozzo, 40, and Johnson, 35, are going to focus on retail much more than distribution — getting their beers in as many stores as possible. By focusing on retail storefronts, events and expansion, they can retain a better profit margin and grow the business more, Johnson said. They plan to open a service-style sit-down spot with Prado within a few years.
