When Adidas cut ties with Ye, the rapper formerly known as Kanye West, due to his antisemitic comments, it was left with more than a billion dollars worth of high-end Yeezy sneakers. Now, Jewish Americans are evaluating the German company’s plan to give some of the proceeds from the sneakers’ sale to groups engaged in fighting antisemitism.
Like other Jewish civic leaders contacted by The Associated Press, Rabbi Bradley Shavit Artson said he wasn’t planning to buy a pair of Yeezys himself, but he also doesn’t see the value of wasting the labor and material that went into making them.
“Antisemitism, like all forms of bigotry and hate, must be actively resisted by us all,” said Artson, dean of the Ziegler School of Rabbinic Studies of American Jewish University in Los Angeles. “This move will raise funds for that fight, without minimizing his vile words.”
Rabbi Jill Jacobs, the CEO of T’ruah, a rabbinic human rights organization based in the U.S., said it was better than at least one alternative.