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To a flower shop owner like Kurt Snyder, Valentine’s Day is his Super Bowl. And like every good coach, he has to make a game plan.
For this, Snyder has a folder full of notes on Valentine’s Days past. What was the weather like? What was the economy like? What was the price of gas? What were Christmas sales like? What day is the holiday on this year? Does it fall on a three-day weekend? Or on the actual Super Bowl?
In the months leading up to Valentine’s Day each year, Snyder breaks out the folder and pores over the...
