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News / Business / Clark County Business

Time to peddle petals for Clark County flower shops

Valentine’s Day is ‘our Super Bowl’

By Sarah Wolf, Columbian staff writer
Published: February 12, 2023, 6:05am
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Garside Florist is gearing up for Valentine's Day this year with gifts and colorful bouquets.
Garside Florist is gearing up for Valentine's Day this year with gifts and colorful bouquets. (Amanda Cowan/The Columbian) Photo Gallery

To a flower shop owner like Kurt Snyder, Valentine’s Day is his Super Bowl. And like every good coach, he has to make a game plan.

For this, Snyder has a folder full of notes on Valentine’s Days past. What was the weather like? What was the economy like? What was the price of gas? What were Christmas sales like? What day is the holiday on this year? Does it fall on a three-day weekend? Or on the actual Super Bowl?

In the months leading up to Valentine’s Day each year, Snyder breaks out the folder and pores over the...

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