TAMPA, Fla. — Like an archeologist identifying traces of the past, Tyler Gantert strolled the tiled corridors of University Mall in Tampa, filming as he passed dormant storefronts with rolled-down cages and dusty potted plants.
“This mall is a perfect example of what I’m looking for,” the 18-year-old retail history fanatic said, pointing out the blocky columns at Chic, which gave the store away as a former Gymboree, and noting the floor tiles spelling Gadzooks, the long-defunct teen chain.
It was four days before Christmas. The holiday village stood roped off, but the mall no longer employed a Santa Claus. Soon, Gantert would upload his visit for a corner of the internet spellbound by an uncanny phenomenon of the modern era: the so-called dead mall.
To be clear, University Mall is alive. More than 80 tenants still operate here near the University of South Florida. But in the world of online mall fandom — documenting everything from malls’ sparkling heyday to trespassing excursions in abandoned malls — the term “dead mall” simply means a once-great destination in decline. Think few customers, dwindling occupancy and signs of decay, like stained carpets under the benches near a hollowed-out anchor store. University Mall fits the bill.