If you thought Baskin-Robbins had concocted every ice cream flavor imaginable, the dessert chain is serving up a bold new take on a Southern-fried classic.
Baskin-Robbins debuted a new flavor of the month on Wednesday: “Chick’n & Waffles,” a sweet-and-savory take on a popular brunch item. The company makes it clear: The buttermilk-flavored ice cream doesn’t contain meat. Rather, it features crispy bite-sized chunks that mimic the flavor of fried chicken and waffles, in addition to maple-syrup-flavored swirls.
“At Baskin-Robbins, we pride ourselves on bringing innovative flavors to market, which is why when we saw the growing popularity of Chicken & Waffles on menus, we knew we had to create a bold flavor that would change the way our guests enjoy Chick’n & Waffles,” Hannah Suits, director of brand marketing for Baskin-Robbins, said. “This flavor is a frozen twist on the iconic brunch dish, re-created in a deliciously deconstructed concept that is unique to our shops.”
The avant-garde flavor marks the latest in a voluminous library of more than 1,400 flavors that have been served by the Massachusetts-based frozen dessert franchise. The multinational chain, however, traces its roots to much simpler times in Southern California.
Baskin-Robbins was founded by Burt Baskin and Irv Robbins, beginning with Robbins’ Snowbird Ice Cream in Glendale in 1945 with 21 flavors.