SEATTLE — Before launching an outdoors brand that’s still operating 125 years later, C.C. Filson sold clothing, boots and blankets to Klondike gold rush prospectors leaving Seattle in the 1890s. Orcas Island-born Eddie Bauer invented the down parka in the 1920s after suffering hypothermia on a fishing trip and parlayed the $25 investment into a multimillion-dollar business. Vashon Island brothers Bill and Don Kirschner tinkered with fiberglass skis in the 1960s; today, their K2 brand is a fixture on slopes worldwide.
Washington has a rich history of legacy outdoors companies. In a 21st-century business climate defined by startup incubators and funding rounds, though, these founders’ tales are literally the stuff of legend. Today, burgeoning outdoors brands are more likely to blaze trails outside the Evergreen State.
In 2014, a group of legislators, industry professionals, land managers and recreation advocates seeking to keep Washington at the forefront of the outdoors industry made recommendations for the Governor’s Blue Ribbon Parks & Recreation Task Force, convened following the Great Recession’s pinch on parks and public land budgets.
Their top recommendation: Elevate outdoor recreation as a key sector of Washington’s economy on par with tech and aerospace. Utah and Colorado had recently established first-in-the-nation offices of outdoor recreation, signaling that a robust outdoor economy was a statewide priority. The task force wanted Washington to do the same.