Linda Yaccarino may be “exactly what Twitter needs.” But is the new CEO being set up to fail?
By BARBARA ORTUTAY, AP Technology Writer
Published: May 15, 2023, 7:39am
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Less than two months into his $44 billion purchase of Twitter, Elon Musk declared that whoever took over as the company’s CEO “ must like pain a lot.” Then he promised he’d step down as soon as he found a replacement “foolish enough” to want the job.
That person, Musk announced Friday, is Linda Yaccarino, a highly-regarded advertising executive from NBCUniversal.
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